Laagi Tujhse Lagan beats Yeh Rishta Kya Kehlata Hai

 If one were to ask what drives Colors, then the answer would lie in the word B-U-N.  B for ‘Balika Vadhu’, U for ‘Uttaran’ and N for ‘Na aana is des laado’. The three shows are the pillars of Colors. When they developed cracks (low TRPs), the Colors foundation has naturally suffered a jolt.

If one of these shows struggles to hold its ground, Colors have found a fourth pillar in form of Playtime Creations ‘Laagi Tujhse Lagan’. The show clocked a TVR of 4.9 to beat slot leader ‘Yeh Rishta Kya Kehlata Hai’.

One of the reasons why Colors have failed to be undisputed number one GEC is because the channel has failed to produce any hit fiction at the 9 and 9.30 pm slot. The performance of ‘Laagi Tujhse Lagan’ (9.30 pm) will definitely please the channel.

Not only has ‘Laagi…’ emerged as the new slot leader, but it is rated number two on Colors, beating the much hyped ‘Balika Vadhu’ (4.6). Interestingly, unlike a ‘Balika Vadhu’ or ‘Uttaran’, ‘Laagi…’ didn’t really have any high drama. The present track sees Nakusha (Mahhi Vij) and Dutta bhau (Mishal Raheja) lost in a jungle. Though the channel did beam a teaser which lead one to believe that Dutta bhau might finally see the true ‘color’ of Nakusha.

‘Laagi…’ opened the week with a TVR of 3.2, moved up to 3.9 and 4.3 on Tuesday and Wednesday, before touching 4.9 on Thursday, July 15. ‘Yeh Rishta…’ through the week could only go as high as 4.6 on Wednesday, July 16. The former airs from Monday to Thursday, while the latter is five-day-a-week show. Zee TV’s ‘Agle Janam Mohe Bitiya Hi Kijo’ continued to lose out to ‘Laagi..’ and ‘Yeh Rishta…’, fetching an average weekly TVR of 3.1.

Earlier, there was some murmur that in order to create a slot for ‘Fear Factor’, the channel might shift ‘Laagi…’ to a new slot. However, with ‘Laagi…’ now showing promise, Colors will let it go untouched.